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Department of the Environment & Climate Change

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Department of the Environment & Climate Change 2017-03-14T11:58:40+00:00

Project Description

Climate Change Advertisement Gibraltar Government

Project Brief

Copywrite tendered for this Government project with a brief to create a year long campaign to promote energy efficiency in Gibraltar.

The Challenge

To create an impactful and memorable campaign to reach large sections of the Gibraltar community, but within a tight budget.

The Solution

“Go Green with George” – a cute, chamelion character called George appealing to children and adults alike who could educate people on the areas where they could most help to save energy in their every day lives at home at at work.

Design Samples

This involved the creation of a TV campaign on GBC, leaflet, car stickers, posters and advertising in the local monthly free magazines. Awareness days were also held periodically throughout the year.

Final Result & Client Satisfaction

The Department of the Environment and Climate Change has worked with the dynamic and enthusiastic team at CopyWrite. Copywrite always delivered despite tight deadlines throughout the awareness campaign. Their professionalism and creativity in producing colourful and effective materials has helped the Department in delivering its key message.”
Sera Fromow, Assistant Environment Officer, Department of the Environment and Climate Change